This is the famous society sign in Reno Nevada. I shot this a long time ago after a business trip I took there. This is one of the coolest signs ever, it just has so much character. I always wonder why we don’t make cool stuff like this. Seems like everything we make now is kind of lame and its only made to last a little bit. Back then things were made to last a lifetime and the designs were just amazing.
What one do you like better, black and white or color?