What is white balance and how to fix it

What is white balance? How do I fix it? In this video, I go in-depth on this topic. It sounds daunting, however, it is a lot simpler than you think.

As humans and artists, we tend to over complicate things. This is true for white balance, we do not understand it because we over think it. It is so simple if we just look at it for what it is. All this technology around us can make it confusing, but I am a believer in keeping things simple. If you look at white balance the simple way, all you need is your eyes to fix it.

What I am saying is that there is no right or wrong way to correct white balance, it’s all a matter of personal taste.

What is white balance? It is making whites look white in the image, as simple as that. Check out the video as I explain and go into detail on how to correct it in post.

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