All You Need to Know About Corporate Event Photography
If you are looking for a Corporate Event Photographer in Miami, you found one. You can reach me through my contact page. If you are a photographer and want to know a bit more about Corporate Event Photography and what it takes to make great photos during such an important event please read on.
As a leading corporate event photography team in South Florida, Edin Chavez Photography Studios stands out with its unmatched photography and use of state-of-the-art equipment. Corporate event photography seems to be the new deal but there are several things many photographers do wrong; a better business courtesy leaves every client happy and satisfied.
Corporate event photography is one of the many specialties in the photography industry, and it involves taking photos of special company events. Most photographers make their living from this kind of photography as many companies hold regular events like conferences, cocktail receptions, marketing events, dinners, trade shows, seminars, and parties, among others. It is a profitable market with a captive audience – the company’s employees and officers.
Here is what you need to know about Corporate Event Photography
Corporate event photography is not like a fashion shoot or street photography, but all the photos must still tell a story. Most subjects taken are either moving or on the move which shows a more formal environment. A good corporate photographer will be able to come up with creative shots even if there is no such opportunity in the events.
If you can consider the scheduled time, you will notice that corporate event photography pays well because the event starts at a particular time and also ends as scheduled. What a client that pays you will request from you is great work; so it important to know some basics of good corporate event photography – you can simply start by learning more about your client and the event itself.
Getting to Know Your Client (Very Important)
When it comes to corporate event photography, the first thing you need to be a good corporate event photographer is to know your client. Read and research all about the company. Find out from people what makes the company unique and get information about its success story. Ask a lot of questions on the initial meeting and make sure you know and understand exactly what they want and need.
After getting to know the client, get to know about the event
You now need to know and understand your assignment that is the event. Knowing that you will be shooting an awards ceremony for the company’s employees is not enough, you need to have relevant information about the event. Examples include; what’s the story behind the awards? How were the awardees chosen? And what awards will be given away? These and other questions will give you an insight of what your client wants from you. Get as much insight as you possibly can about the event.
When you talk to your client about the event details and ask questions like; will there be a pre-event shoot? Is there a required outfit? What time should you be there? Get all details ready for the event for easy preparation. Other important questions include Wi-Fi available in the venue? Is there a place I can set up my work area during the event? Will another photographer be present at the event? And always ask for a shoot list. This will make your life a lot easier when it comes to getting the job done and done right.
Things to Do Before the Event
Some days before the event day, you should start preparing yourself and your equipment.
1. Study the venue – You can get a layout of the venue from the client If possible. This will allow you to study your angles and plan your shots ahead of time. You will be able to choose the best angles for each shot so that when the event comes, you won’t be struggling to have a right shot.
2. Get a copy of the complete event program (or schedule) from the manager or the organizer of the event. This will give you an idea of the flow of activities. Furthermore, this will help you draw up your plan. This is especially important when there is an awards ceremony and or a red carpet event. You must know your times.
3. Invest in a good outfit – Always remember that you are going to a corporate event, not a night out with friends or a fashion show. You have to adhere to the motif or theme of the event. You must blend with the guests present at the event. Guests wear formal or semi-formal attires most of the time at corporate events.
During the Event
As mentioned above, you should look like a professional when you blend in with the guests. You are also expected to act accordingly about this. When dealing with such industry, it pays to be courteous and respectful. Below are some tips that will help you perform better during the event.
1. Move around the venue slowly – When you do this, you will be finding good subjects. You can make use of zoom lens if you cannot be as close as to your subject as you want. To make this better, you can bring one long zoom and one short zoom lens. This way you have lots of options when you are at the venue.
2. Always ask for permission before you take a photo of someone or a group of people. Introduce yourself to them as the event’s official photographer, and they will almost always allow you to take their photograph. Please keep in mind some people do not want to be photographed. Do not let that get you down, just keep making your way around and keep shooting.
3. Try to get shots from different angles as much as possible. This is where pre-checking of the event venue is important. You will always have a better result with more varied shots. Varied shots will also give you different perspectives. Always try to get creative with your photos, remember you are the photographer and that’s why they hired you. Make use of interesting angles and perspectives to have nice shots. Keep angles interesting to keep the photos interesting. You can shoot between floral arrangements if available etc.
4. Do not take photos of people eating. Particularly when they have their mouths wide open! You can use the dinnertime to rest and review your first shots instead of taking photos.
5. In addition to the point above, you should also avoid taking photos of presenters and speakers with their mouths open. In this case, you can take continuous shots of the speaker and later choose the ones which are good and don’t show the speaker or presenter in a non-desirable pose or angle, only pick the best shots.
6. Take candid shots of people and always try the flash on and the flash off. See what looks best. Point your flash toward the ceiling of the venue, this will bounce a nice soft light on the guest. This will also reduce red-eye in your pictures because the red eye is caused when light enters the subject’s eyes at a right angle.
7. Work well and work fast – this is because corporate clients often ask for most of the photos at the end of the event or a day after the event. Your work must be beautifully done and very fast.
8. Don’t be afraid to have fun with posed shots. Always challenge yourself to get more playful even though the organizers may want a variety of shots of attendees. Most event organizers just want the ‘grip and grin shots,’ and this works mostly with interesting or famous people.
9. Always have a plan on how to use the photos before the corporate event. If it is a repeatable event, you may want to make the photos as evergreen as possible (meaning keep it fresh and relevant). Avoid anything that might feel dated or a unique location.
10. Use abstract shots for marketing. While it is important to take shots of attendees having fun, you can also get shots of abstracts that are not focusing on any individual. This is good if your client will be using your corporate event photographs for marketing.
Aside from zoom lens (I highly recommend this one), you should also carry the following equipment along whenever you do corporate event photography:
A diffuser you can attach to your flash.
An external flash (though one might be okay for you, you may need 2 one as back up)
Extra camera (in case your camera stops working in the middle of the event)
Extra memory cards and batteries (as many as you can in the case of unforeseen circumstances)
A tripod or monopod stand (this is important if you will have to stay in a fixed position for some time)Try as much as possible to be at the event early enough to make a good impression on your client. This will also give you a bountiful time to set up. If you enjoy and love what you are doing and if photography is your passion, you will enjoy every single time spent in a corporate event.
I hope this post was useful. Please leave me a comment below if you have any questions. Happy shooting.